Category Archives: Fashion Marketing

November 12


APC Mac Mason Everyone’s/My favorite parisian design house APC have released their  winter collection has served true to the companies ethos of less is more and quality being the main factor after style and functionality.Mancunian menswear boutique Oipolloi released a few photos showcasing the collection so far, a standout piece for me is the ‘Mac Mason’ in […]

Movember- A tribute to the Moustache

You’ve probably seen more men growing a moustache recently, some may just like dodgy facial hair but the majority are probably taking part in Movemeber, a charity that creates awareness around mens health, the discuss and help men with everything from mental health to living with and beyond cancer. Movemeber take a light hearted approach […]

November 09

Digital Fashion Week 2013: Fashion Without Boundaries

Digital Fashion Week (DFW) launched in 2012 and is the ‘world’s first shoppable live streaming fashion week’, strengthening ties between fashion and technological industries. The partnership of DFW Creative, YouTube, Google+ and Twitter’ aims to bring the latest fashion trends ‘to consumers in real time’. British Supermodel Naomi Campbell made her Singaporean runway debut during […]

dsmmcm1314 November 07

Daft Punk & Gisele Bündchen by Terry Richardson

Just when you thought you’d seen the last of Parisian electronic duo this year Daft Punk team up with fashion photographer of the stars Terry Richardson and Brazillian super model Gisele Bundchen for an eye popping photo shoot in the latest issue of The Wall Street Journal. Daft Punk, massive fans of Parisian label Saint […]

November 05

Stone Island Celebrates 20 Years of Arena Homme+

One of the finest mens publications from this great land; Arena Homme+ turned 20 this month, to celebrate this landmark the godfathers of luxury outerwear Stone Island collaborated with an event at Flannels Manchester, Leeds and Stone Island’s flagship store in London. Stone Island delivered the goods, bringing their finest Italian outwear pieces from the […]

November 04

Louis Vuitton appoints Nicholas Ghesquière as Creative Director

Louis Vuitton Moet Hennesey are one of the worlds wealthiest companies owning the likes of Dior, Belvedere, Hermes and Gueralin. Arguably their most profitable company Louis Vuitton has recently felt some unnerving changes to it’s corporate structure. Creative Director Marc Jacobs resigned, as mentioned in a number of interviews that he wants to shift his focus […]

Burberry’s Interactive Flagship Store

British fashion house Burberry are pioneering a unique approach that I hope becomes a common theme in the fashion retailing industry. Customers interact with its collection in a ‘physical digital world’, the flagship store opened on Regent Street in September 2012 with some impressive features. See the video below with commentary and interview from newly […]