Category Archives: dsmmcm1314

Garage Nation

The golden era of garage music was heavily influenced by 90’s rave and mainstream genres such as Jungle, Drum & Bass and American R’nB. Unfortunately I was too young to enjoy garage being played in clubs during the early 90’s as I was still in primary school. That said I do recall begging my Mum to buy me Oxide […]

DSMMCM1314 De Rigueur Digitsk

November 26

Favourite Five Viral Ads of 2013

This year we’ve seen some fantastic campaigns, at De Rigueur Digital we’ve got together and (after a few cups of tea and tantrums), agreed on top 5 viral ads of 2013; 1. Dove “Real Beauty Sketches” Dove’s ‘Real Beauty Sketches’ is the most shared video of 2013 to date with over 4.2 million shares online, […]

November 26

A great example of how technology is bringing the world together

As part of their ‘Family Portraits’ campaign, Skype released a tear-jerking video that follows the real-life story of two best friends with a special bond, but who had never physically met. (dsmmcm1314) There are many reasons reasons why this content shouldn’t work – it’s over three minutes long for a start,  its off brand with […]

November 15

Tesco set to introduce Face Recognition Technology

Tesco are set to ‘change the face of British retail’ with the installation of face-scanning technology at their petrol stations. The technology (created by Amscreen) aims to segment customers by gender and approximate age in order to show advertisements targeted to a specific demographic. According to The Grocer, this is the beginning of a 5 […]

#dsmmcm1314 November 12

Our Target Market…….

Movember- A tribute to the Moustache

You’ve probably seen more men growing a moustache recently, some may just like dodgy facial hair but the majority are probably taking part in Movemeber, a charity that creates awareness around mens health, the discuss and help men with everything from mental health to living with and beyond cancer. Movemeber take a light hearted approach […]

November 10

How To Unlock Your Creativity…

The rise of social media has allowed the consumer to become the marketer. We have less power, less control and less influence over our brand messaging and there’s a lot more noise in t he media, a plethora of homemade videos clutter the internet. This has led to consumers being smarter, rejecting the majority of […]

November 09

Have John Lewis Got Another Winning Christmas Campaign?

It’s finally arrived (to the annoyance of the Scrooges in this world), the John Lewis Christmas Advert. #DSMMCM1314 This years Ad is an animation which portrays the tear jerking tale of a bear and a hare that have never been able to spend Christmas together because the bear always hibernates. Adam & Eve/DDB created the ad, […]

dsmmcm1314 November 07

Daft Punk & Gisele Bündchen by Terry Richardson

Just when you thought you’d seen the last of Parisian electronic duo this year Daft Punk team up with fashion photographer of the stars Terry Richardson and Brazillian super model Gisele Bundchen for an eye popping photo shoot in the latest issue of The Wall Street Journal. Daft Punk, massive fans of Parisian label Saint […]