Category Archives: Campaigns We Like

Garage Nation

The golden era of garage music was heavily influenced by 90’s rave and mainstream genres such as Jungle, Drum & Bass and American R’nB. Unfortunately I was too young to enjoy garage being played in clubs during the early 90’s as I was still in primary school. That said I do recall begging my Mum to buy me Oxide […]

November 26

A great example of how technology is bringing the world together

As part of their ‘Family Portraits’ campaign, Skype released a tear-jerking video that follows the real-life story of two best friends with a special bond, but who had never physically met. (dsmmcm1314) There are many reasons reasons why this content shouldn’t work – it’s over three minutes long for a start,  its off brand with […]

November 10

How To Unlock Your Creativity…

The rise of social media has allowed the consumer to become the marketer. We have less power, less control and less influence over our brand messaging and there’s a lot more noise in t he media, a plethora of homemade videos clutter the internet. This has led to consumers being smarter, rejecting the majority of […]

November 09

Have John Lewis Got Another Winning Christmas Campaign?

It’s finally arrived (to the annoyance of the Scrooges in this world), the John Lewis Christmas Advert. #DSMMCM1314 This years Ad is an animation which portrays the tear jerking tale of a bear and a hare that have never been able to spend Christmas together because the bear always hibernates. Adam & Eve/DDB created the ad, […]

November 01

Inspiring Campaigns This Week

Mamming – Breast Cancer Awareness Month IDEA: We’ve had ‘planking’ and ‘McDiving, now the latest photo based craze to sweep the nation is  #mamming. In honour of Breast Cancer Awareness Month, women are encouraged to Instagram photos of themselves “laying their boobs on stuff” in the traditional mammogram pose, http://www.thisismamming.com. #dsmmcm1314 WHAT WE LIKE: Instead of […]

Carlsberg Probably the best larger in the world, and the use of semiotics and humour in advertising.

  Carlsberg, probably the best larger in the world is a televised advertising campaign in which humorous scenario’s unfold creating an ideal event from the target markets perspective.(See http://www.youtube.com/watch?v=F_M7zOew2Pc&playnext=1&list=PL92DE3873409EF5F6) I think it is an effective piece of communication as it captures the target market perfectly and plays on what they find funny, creating everyday situations […]