Author Archives: derigueurdigitalold

Michael Norris; 10612882; Marketing Matrix

  References: Digital Product  Advantages Mitchell, Andrew A. “The effect of verbal and visual components of advertisements on brand attitudes and attitude toward the advertisement.” Journal of Consumer Research (1986): 12-24. http://spinsucks.com/marketing/content-marketing-strategy-what-does-relevance-really-mean/ http://www.themarketer.co.uk/how-to/masterclass/how-to-personalise-your-customers-experience/  Digital Pricing  Advantages http://searchenginewatch.com/article/2106495/11-Great-Points-About-Google-AdWords-Sitelinks https://econsultancy.com/blog/8001-why-is-multichannel-customer-service-important http://omni-channelretailing.com/item.php?news_id=7317  Disadvantages http://conversionxl.com/ways-to-increase-your-conversion-rate-right-now/  Digital Communication  Advantages http://www.ipcadvertising.com/resource/m5jgzm92yrcax918swfkyb2f.pdf  Social Media  Advantages Carolyn Heller Baird, Gautam Parasnis, (2011) “From […]

Consumer Journey; Michael Norris; 10612882

Positioning Approach; Michael Norris; 10612882

Target Audience; Michael Norris; 10612882

References: Behavioural targeting https://support.google.com/adwords/answer/2453998?hl=en-GB http://www.thinkwithgoogle.com/products/remarketing-lists-for-search-ads.html http://users.wfu.edu/carterra/iworld_site/iworld_readings/Influencing%20Online%20Consumers%20Behaviour.pdf  Demographical Targeting Dooley, Robert S., Dorn M. Fowler, and Alex Miller. “The benefits of strategic homogeneity and strategic heterogeneity: Theoretical and empirical evidence resolving past differences.” Strategic Management Journal 17.4 (1996): 293-305.  Target Audience Types of fashion users http://www.mediabistro.com/alltwitter/social-media-personas_b24055 http://heartifb.com/2013/04/26/the-6-fashion-bloggers-personality-types/ http://www.beautifully-invisible.com/2013/02/fashion-blogging-its-not-just-about-pretty-pictures-invisible-personal-street-style.html  Evidence Bansal, H. S., and Voyer, P. A. […]

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Alia Stansfield 10630175 Segmentation

Alia Stansfield 10630175 Positioning approach

Alia Stansfield 10630175 Digital and Social media marketing levers

Alia Stansfield 10630175 Customer voyage

Positioning Approach – Hannah Thorpe 10248333