Target Audience; Michael Norris; 10612882

Target Audience

References:

Behavioural targeting

https://support.google.com/adwords/answer/2453998?hl=en-GB

http://www.thinkwithgoogle.com/products/remarketing-lists-for-search-ads.html

http://users.wfu.edu/carterra/iworld_site/iworld_readings/Influencing%20Online%20Consumers%20Behaviour.pdf

 Demographical Targeting

Dooley, Robert S., Dorn M. Fowler, and Alex Miller. “The benefits of strategic homogeneity and strategic heterogeneity: Theoretical and empirical evidence resolving past differences.” Strategic Management Journal 17.4 (1996): 293-305.

 Target Audience

Types of fashion users

http://www.mediabistro.com/alltwitter/social-media-personas_b24055

http://heartifb.com/2013/04/26/the-6-fashion-bloggers-personality-types/

http://www.beautifully-invisible.com/2013/02/fashion-blogging-its-not-just-about-pretty-pictures-invisible-personal-street-style.html

 Evidence

Bansal, H. S., and Voyer, P. A. (2000), “Word of mouth processes within a services purchase decision context”, Journal of Services Research, Vol. 3, No. 2, 166-177.

http://www.icowebsolutions.com/benefits-of-link-building-in-seo

http://socialtimes.com/social-networks-generate-referral-traffic-online_b141193

https://www.sysomos.com/insidetwitter/mostactiveusers/

 Advantages

 https://www.iei.liu.se/fek/frist/fek1hel/mafo/artikelarkiv/1.309555/B4.pdf

http://searchengineland.com/library/link-building/link-building-paid-links

Gabaix, Xavier, and David Laibson. “Shrouded attributes, consumer myopia, and information suppression in competitive markets.” The Quarterly Journal of Economics 121.2 (2006): 505-540.

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