Target Audience; Michael Norris; 10612882

Target Audience


Behavioural targeting

 Demographical Targeting

Dooley, Robert S., Dorn M. Fowler, and Alex Miller. “The benefits of strategic homogeneity and strategic heterogeneity: Theoretical and empirical evidence resolving past differences.” Strategic Management Journal 17.4 (1996): 293-305.

 Target Audience

Types of fashion users


Bansal, H. S., and Voyer, P. A. (2000), “Word of mouth processes within a services purchase decision context”, Journal of Services Research, Vol. 3, No. 2, 166-177.


Gabaix, Xavier, and David Laibson. “Shrouded attributes, consumer myopia, and information suppression in competitive markets.” The Quarterly Journal of Economics 121.2 (2006): 505-540.