Michael Norris; 10612882; Marketing Matrix

Marketing Matrix

 

References:

Digital Product

 Advantages

Mitchell, Andrew A. “The effect of verbal and visual components of advertisements on brand attitudes and attitude toward the advertisement.” Journal of Consumer Research (1986): 12-24.

http://spinsucks.com/marketing/content-marketing-strategy-what-does-relevance-really-mean/

http://www.themarketer.co.uk/how-to/masterclass/how-to-personalise-your-customers-experience/

 Digital Pricing

 Advantages

http://searchenginewatch.com/article/2106495/11-Great-Points-About-Google-AdWords-Sitelinks

https://econsultancy.com/blog/8001-why-is-multichannel-customer-service-important

http://omni-channelretailing.com/item.php?news_id=7317

 Disadvantages

http://conversionxl.com/ways-to-increase-your-conversion-rate-right-now/

 Digital Communication

 Advantages

http://www.ipcadvertising.com/resource/m5jgzm92yrcax918swfkyb2f.pdf

 Social Media

 Advantages

Carolyn Heller Baird, Gautam Parasnis, (2011) “From social media to social customer relationship management”, Strategy & Leadership, Vol. 39 Iss: 5, pp.30 – 37

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