Consumer Journey; Michael Norris; 10612882

Consumer Journey

References:

Advantages

http://www.ipcadvertising.com/resource/m5jgzm92yrcax918swfkyb2f.pdf

http://blog.crazyegg.com/2013/03/20/examples-retention-emails/

http://www.equimedia.co.uk/ideas/blog/using-gamification-to-improve-website-engagement-and-increase-revenue.html

http://www.searchenginejournal.com/effective-adwords-remarketing-tactics-advanced-advertiser/90369/

 Disadvantages

http://pharmamkting.blogspot.co.uk/2012/07/multichannel-marketing-easy-to-brag.html

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