#DSMMCM1314 Total Target Market
Total target market (or Universe) equates to the number of people that will be interested in our PSO (Nightlife Events). In order to calculate this we have identified the key elements that will attract consumers to the event and cross referenced this with the number of people, within our target demographic, that have indicated an interest in these areas on Facebook. The size of our total target market is 120,000.
Target Market Segments