Speculative Digital/Social Pitch Blog Post

Section1: Identifying PSO’s

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Justification of PSO

Distrkt was chosen due to its strong market position. The potential opportunity to translate this demand via social media outlets and collection of data is both low risk/low cost. Although PSO1 demand is seasonal, PSO 2 and 3 were disregarded as their risks were perceived as higher than PSO1 due to their intensely competitive market nature.

Section2: DMC Objectives 

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Objective 2 is our priority as effective Facebook utilisation can be used as a promotional tool to direct traffic to Skiddle helping increase ticket sales (objective3) whilst targeting students/gaining additional consumer data through analysis of analytics (objective1).