DeRigueur Digital: Identifying PSOs

PSO1: Distrkt Student Night

Target Market
1.University Societies
2.Halls of Residence
3.University Sports Teams

How To Engage with Target Market

1. University Societies

2. Halls of Residence

3. Sports Clubs

Direct E-mail Marketing

Post links in Halls Facebook Groups

Direct Messaging via email marketing/twitter

Post links in Society Facebook Pages/Groups

SMS campaign

Post links in Sports Club Facebook Pages/Groups

Display Ad on Student Union Website

QR Codes to link to Skiddle Site

Display Ad on Student Union Website

 

PSO2: La Vida Magazine

Target Market
1.Industry Leaders
2.Sponsorship
3.Followers of Fashion

How To Engage with Target Market

1. Industry Leaders

2. Sponsorship

3. Followers of Fashion

Direct Message/Comment through Blogs

Direct E-mail Marketing

Tweet Adder

Direct E-mail Marketing

Affiliate Marketing

Pay Per Click Advertising

Social Listenting FB/Twitter

Pay Per Click Advertising

Social Media Listening

PSO3: Liquor & Lust Clothing

Target Market
1.Celebrities
2.Males Age 18-30
3. Fashion Bloggers

How To Engage with Target Market

1. Celebrities

2. Males Age 18-30

3.Celebrity Endorsement

Direct Message to Agencies

Social Listening Twitter/FB

Direct Contact through Blogs

Direct Twitter Message

Celebrity Endorsement

E-mail Marketing

Sample Distribution

Pay Per Click Advertising

Bloggers Outreach

 

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