Digital Fashion Week 2013: Fashion Without Boundaries
Digital Fashion Week (DFW) launched in 2012 and is the ‘world’s first shoppable live streaming fashion week’, strengthening ties between fashion and technological industries. The partnership of DFW Creative, YouTube, Google+ and Twitter’ aims to bring the latest fashion trends ‘to consumers in real time’.
British Supermodel Naomi Campbell made her Singaporean runway debut during DFW
DFW provides online viewers with new levels of interaction with the opportunity to watch live backstage, pre/post show interviews and runway shows. The use of the online platform www.digitalfashionweek.com and social media outlets such as Facebook and Tumblr provide viewers with instant engagement opportunities .
Worldwide viewers are ‘also able to make instant purchases off the live runway’ via online retailer ASOS Marketplace, providing accessibility like never before. This unique feature enables designers to renovate their collections based on sales figures.
Click here to view the full collection online.
This year’s DFW was held in Singapore from 1st-4th of November and proved a huge success ‘raising the profile of home grown designers via its digital platform’. With sights for expansion in 2014 to include DFW Bangkok and DFW Shanghai, will digital soon reign the runway?
View Highlights from Day 1 below:
Author: Hannah Thorpe