How to set up your business online – creating your own website (made easy)…

How to set up your business online – creating your own website (made easy)…

This blog post is the first in a series of posts highlighting the tech available for new-business start-ups. It will act as a step-by-step guide on how to make your business visible online, how to measure and track your online performance and how to take your online presence to the next level. #dsmmcm1314

In today’s instalment I am going to take you through the first step to online success – your very own website.

Gone are the days where you need to be a borderline tech obsessive to develop a professional looking and responsive website, forget pesky <paragraph> tags and confusing cascading style sheets all you need is an e-mail address, password and imagination. #dsmmcm1314

The mass growth in internet users forced businesses to take their products and brands online – but there was one problem with this, nobody knew how to do it. Therefore, website design and development agencies were charging astronomical prices to set up the most basic of sites. Therefore tech start-ups began to develop software that would simplify the process and allow companies to deal with the more simple and visual front-end of their desired site rather than the back-end, which can be an HTML jungle. #dsmmcm1314

There are two types of website builders that are perfect for the techno newb – ‘drag-and-drop editors’ and ‘blog hosts’. Below are my top picks from each type:

The best of the drag and drop editors:
Weebly

#dsmmcm1314

#dsmmcm1314

This powerful site creator simplifies the design process down to an easy-to-use ‘drag and drop’ format.

ContentImages, slideshows, maps, video and audio clips all hosted directly on your site. Full HD capabilities.

Social Media – You cannot integrate your social media channels into your site but you can include social buttons that will take the user to your social media efforts.

Blogging – upload content just like a latest news section to your site.

E-commerce – shopping cart, mobile shopping, filtered product search, flexible shipping options, stock measures

Webforms – Flexible webforms that allow you to collect data on your user.

Website Analytics – Useful insight into your most popular pages, how the user found your site and much more. You can also incorporate Google Analytic tracking code.

Mobile Friendly – Weebly automatically formats your site for viewing from a tablet or mobile.

The best of the blog hosts:
WordPress

#dsmmcm1314

#dsmmcm1314

WordPress is the king of blog hosts, boasting over 36.3 million new posts each month!

Content – images, video and audio-clips. Note that hosted video is only available in the premium version, any hosted video on the free version must be from Youtube.

Social Media – Twitter and Facebook integration. You can host your social media channels directly on your page or integrate a single Tweet or post within a page.

Blogging – WordPress is the king of all blogs. Become active in blogging communities and search related articles to host links on your page.

E-commerce – No.

Webforms – Flexible webforms that allow you to collect data on your user.

Website Analytics – View basic web metrics such as how many users viewed a post. Also, see all interaction with your blog in terms of comments and shares.

Mobile Friendly – WordPress automatically formats your site for viewing from a tablet or mobile.

In conlusion…

Both Weebly and WordPress are the best at what they do and can have you up and running in the click of a few buttons. You can build an interactive website capable of a range of complex features such as e-commerce and social media integration to deliver a professional experience to your end-user.

Stay tuned for the next instalment in this series where I will be discussing how you can increase the visibility of your site in Google, Facebook and Twitter.

I would love to hear your experiences with these website builders – please get in touch using the comment section below…

Author: Michael Norris

Advertisements